Brand Executive - Performance Marketing Specialist

Are you a dynamic and data-driven marketing professional looking to make an impact in the vibrant digital landscape of Bali? Our client, a forward-thinking private advertiser, is seeking a Brand Executive specializing in Performance Marketing to join their innovative team in Canggu, Bali. This exciting role offers a unique opportunity to work with cutting-edge digital marketing strategies and tools, driving brand growth and engagement in a dynamic and fast-paced environment.

As a Brand Executive - Performance Marketing Specialist, you will be responsible for developing and executing high-impact performance marketing campaigns that deliver measurable results. You will work closely with cross-functional teams to create and optimize digital marketing strategies, leveraging data and analytics to drive brand awareness, engagement, and conversions. This role is perfect for someone who thrives in a creative and analytical environment, and is passionate about using data to inform marketing decisions.

📋 Tanggung Jawab Pekerjaan

• Develop and execute high-impact performance marketing campaigns across digital channels, including social media, search engine marketing (SEM), and display advertising.
• Analyze campaign performance data using tools such as Google Analytics, Google Ads, and Meta Business Suite to identify opportunities for optimization and improvement.
• Collaborate with the creative team to develop compelling ad creatives and content that drive engagement and conversions.
• Stay up-to-date with the latest trends and best practices in performance marketing, and apply this knowledge to continuously improve campaign performance.
• Monitor and report on key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to provide insights and recommendations to senior leadership.
• Work closely with the sales and customer success teams to align marketing efforts with business objectives and drive revenue growth.
• Stay informed about industry trends, competitor activities, and emerging technologies to inform strategic decision-making.
• Conduct A/B testing and multivariate testing to optimize campaign performance and maximize results.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field, with a strong background in digital marketing and performance marketing.
• Proven experience as a Performance Marketing Specialist or similar role, with a track record of developing and executing high-performing campaigns.
• Proficiency in using performance marketing tools such as Google Ads, Meta Business Suite, and Google Analytics.
• Strong analytical and problem-solving skills, with the ability to interpret data and draw actionable insights.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Creative thinker with a passion for developing innovative marketing strategies and solutions.
• Fluency in English, both written and spoken.
• Certification in Google Ads or Meta Blueprint is a plus.

🛠️ Keahlian

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